Display & Banner Advertising

Course Overview

Display Advertising usually refers to the banners, images and text ads that appear on web sites. This course will help you in understanding of the creation deployment and management of digital display advertising including display, search, affiliate, email, mobile & social. We give you the broadest view of digital advertising opportunities and will show you how to plan an online advertising campaign using display adverts. This course will help you to include display as part of an overall marketing campaign or use display on its own. We explain how to design and develop a comprehensive strategy for display advertising, write your creative brief and determine the best media and sites to meet your campaign objectives. You will also understand how to optimize your Return on Investment (ROI) and we will show you how to correctly budget for your online advertising spend.

Course Details

This course is for both advertisers and publishers. We will be showing you how online banner and display advertising operates and how you can take advantage of this market for your business. Whether you are a publisher (ie you own a web site with large volumes of traffic) or an advertiser (ie you want to understand how to advertise on third-party web sites and which ones to target), this course explains how to take advantage of this expanding market.

Objectives & Outcomes

You will have a clear understanding of how to develop an online banner and display advertising campaign. You will also understand how the business of online advertising operates for all interested parties. As a publisher (ie a web site owner), you will get an understanding of how to monetize and optimize your income through your web site.

Course Topics
Display Advertising Overview
Summary of top advertisers
Overview of advertising industry
Banner types and sizes
Advertising rates and revenues
Cost per click
Cost per impression
Developing your campaigns
Flash, multimedia& interactive advertising
Tracking, Metrics and Measuring
Case studies
Getting better results
Maximizing revenues
Ad creative and ad copy

Who Should Attend?

The course has been designed for those who have little previous experience of online advertising and who want to get started in implementing display advertising campaigns. The course is ideal for those with responsibility for developing or implementing an organization’s online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel.

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