Email Marketing

Course Overview

Email Marketing is now considered one of the most effective methods of marketing thanks to powerful reporting tools available to marketers. This course clearly explains how permission-based email marketing plays an integral part in digital marketing to increase customer reach and sales. You will know how to write, time, test campaigns and data protection considerations. Email continues to be an outstanding customer communications tool despite the challenges of deliverability, in-box stand-out and list member dormancy.

Course Details
Objectives & Outcomes

A clear understanding of how to design, create and implement successful email marketing campaigns for your business. Note that this is not a technical course and will not teach you how to create email templates using HTML and CSS.

Course Topics
Introduction to Email Marketing
The evolution of email marketing.
Online versus offline marketing
When to use email marketing in the marketing mix
Building an email database.
Opt-in options
Managing your email database
Email Delivery Software solutions
Planning and Creating Email Campaigns
Types of marketing campaigns that are best suited to email marketing
Examples of good and bad email marketing pieces
Handling Responses.
Integrating email into the overall marketing mix.
Testing & measurement
Legislation & Data Protection
Case studies

Who Should Attend?
Anybody with responsibility for developing or implementing an organization’s online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel.

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