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Email Marketing is now considered one of the most effective methods of marketing thanks to powerful reporting tools available to marketers. This course clearly explains how permission-based email marketing plays an integral part in digital marketing to increase customer reach and sales. You will know how to write, time, test campaigns and data protection considerations. Email continues to be an outstanding customer communications tool despite the challenges of deliverability, in-box stand-out and list member dormancy.
Objectives & Outcomes
A clear understanding of how to design, create and implement successful email marketing campaigns for your business. Note that this is not a technical course and will not teach you how to create email templates using HTML and CSS.