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Email Marketing Statistics

80.8% of users report reading email on mobile devices
12% of people use separate work and personal inboxes
Over 50% of respondents say they read most of their emails
Secrets is the most clicked lead nurturing subject line word
Posts and Jobs are the most clicked subject line words
Click through rate (CTR) is higher when using the recipients first name in the subject line over no use of the first name
CTR is higher when using the recipients company name in the subject line over no company mention
88% prefer to receive HTML emails vs. 12% who prefer plain text from companies
65% prefer emails that contain mostly images vs. 35% who prefer mostly text
Your most recent subscribers are the most likely to click through
Saturday has the highest CTR at over 9% (Sunday is second just under 9%)
Original, Effective & Keyword Reach Content
6 AM has the highest CTR of any hour
Most unsubscriptions come on Tuesdays (0.52% unsub rate)
Clicks by button text: Click Here gets the highest % of clicks over Go and Submit

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2 comments

  • John Doe March 30, 2013 - Reply

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  • John Doe March 30, 2013 - Reply

    Morbi velit eros, sagittis in facilisis non, rhoncus et erat. Nam posuere tristique sem, eu ultricies tortor imperdiet vitae. Curabitur lacinia neque non metus.

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