Browse Short Courses
- Display & Banner Advertising
- Google Adwords
- Introduction Digital Marketing
- Mobile Marketing
- Social Media Campaigns
- Google Analytics / Google Webmasters
- Email Marketing
- Planning Your Digital Campaign
- Lead Generation and Customer Retention
- Linkedin for Business
- Affiliate Marketing
- Search Engine Optimisation
Pay per Click (PPC) advertising campaigns allow you to maximize your company's visibility on key search engines. This course clearly explains how to set-up Google AdWords campaigns that is compelling and effective. We show you how to develop and manage your campaigns while increasing your click through rates (CTR's) and decreasing your advertising budget. We explain how to optimize your campaigns, reduce your spend and get the most of your advertising spend. You will learn what’s involved in ongoing AdWords campaign management; find out how to set your budget and how to write compelling Ad copy. We take you through all of the essentials of planning, implementing and managing your successful PPC campaigns.
Objectives & Outcomes
You will understand how PPC Ad works and how you can take advantage of this advertising option. You will be in a position to plan and implement a Google AdWords advertising campaign. You should also be able to articulate your requirements regarding your AdWords account with your advertising/marketing agency.