Google Adwords

Course Overview

Pay per Click (PPC) advertising campaigns allow you to maximize your company's visibility on key search engines. This course clearly explains how to set-up Google AdWords campaigns that is compelling and effective. We show you how to develop and manage your campaigns while increasing your click through rates (CTR's) and decreasing your advertising budget. We explain how to optimize your campaigns, reduce your spend and get the most of your advertising spend. You will learn what’s involved in ongoing AdWords campaign management; find out how to set your budget and how to write compelling Ad copy. We take you through all of the essentials of planning, implementing and managing your successful PPC campaigns.

Course Details
Objectives & Outcomes

You will understand how PPC Ad works and how you can take advantage of this advertising option. You will be in a position to plan and implement a Google AdWords advertising campaign. You should also be able to articulate your requirements regarding your AdWords account with your advertising/marketing agency.

Course Topics

Overview of Search Engine Marketing - Paid Advertising or Pay per Click (PPC) Advertising
Introduction to Paid Advertising Services
How Google AdWords works
How to set up an effective Google Adwords Campaign
Using professional tools to pick the right keywords for success
Analyzing your market online
How to write effective Adwords Ad copy
How to set budgets
How to set up a locally targeted campaign
Improving your Click Through Rate (CTR)
Landing pages for success
Managing Your Campaigns on an ongoing basis
Advanced Keyword Research
How to see what the competition is bidding on
Writing even more compelling ads
Advanced Campaign Optimisation
Creating Reports
Automating Report Generation
Why CTR is Important
Improving CTR
Regional Targeting
Keyword Bracketing
Using the Google Keyword Tool

Who Should Attend
Anybody with responsibility for developing or implementing an organization’s online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel. This course will be highly relevant to existing Google advertisers who want to get more from their budgetary spend and experienced PPC bid managers who will be performing the actual work for employers/ customers, or for themselves.

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