Browse Short Courses
- Display & Banner Advertising
- Google Adwords
- Introduction Digital Marketing
- Mobile Marketing
- Social Media Marketing
- Google Analytics / Google Webmasters
- Email Marketing
- Planning Your Digital Campaign
- Lead Generation and Customer Retention
- Linkedin for Business
- Affiliate Marketing
- Search Engine Optimisation
Your digital marketing is only as effective as the analytical insights derived from your online activities. This course guides you through web analytics and other data sources to better understand site visitor characteristics and behavior. This is a very interactive, practical module which will help you to understand how to get the most from you website analytics. You will then be in a position to identify areas that require improvement and measure the impact of changes implemented.
Google Analytics has revolutionized how we measure traffic through our websites, from understanding where our visitors come from through to providing detailed analysis on our online financial transactions. Successful organizations today are leveraging the power of web analytics to realize the full potential of their web sites, developing and maintaining deeper client relationships that create measurable value to the business. You will learn key concepts, tools, techniques and practices of web analytics using Google Analytics.
Objectives & Outcomes
A clear understanding of how to measure and monitor their online traffic. Using this information, you should be able to update your marketing campaigns to drive increased traffic to your business.
Who Should Attend
Anybody with responsibility for developing or implementing an organization’s online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel.