Browse Short Courses
- Display & Banner Advertising
- Google Adwords
- Introduction Digital Marketing
- Mobile Marketing
- Social Media Marketing
- Google Analytics / Google Webmasters
- Email Marketing
- Planning Your Digital Campaign
- Lead Generation and Customer Retention
- Linkedin for Business
- Affiliate Marketing
- Search Engine Optimisation
Email Marketing, when carried out properly is still one of the most effective forms of digital marketing. Email Marketing is now considered one of the most effective methods of marketing thanks to powerful reporting tools available to marketers. This course clearly explains how permission-based email marketing plays an integral part in digital marketing to increase customer reach and sales. You will find out how to write, time and test campaigns as well as gaining an insight into data protection considerations. Email continues to be an outstanding customer communications tool despite the challenges of deliverability, in-box stand-out and list member dormancy.
Objectives & Outcomes
After attending this course, participants will have a clear understanding of how to design, create create and implement successful email marketing campaigns for your business. Note that this is not a technical course and will not teach you how to create email templates using HTML and CSS.
Who Should Attend?
This course will be highly relevant to anybody with responsibility for developing or implementing an organization’s online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel.